Jeffrey Lisandro signed a new deal with Matchbook to enhance his reputation. The “Iceman” said, “I’m truly delighted to be part of Matchbook, I’m looking forward to representing the brand on my travels around the world. My first competitive stop as an Ambassador is the World Series Of Poker on the 31st May, where I’ll be announcing a whole range of exclusive poker markets at

“I am hungry for more bracelets, I plan to play as much as possible and if the cards fall my way I am confident I can add more titles at WSOP 2011.”